Subscription Television Research Paper Example | Topics and Well Written Essays - 500 words

Subscription Television - Research Paper Example Other technological devices, Apple TV, Amazon Fire, TV and modern tablets are also becoming key direct competitors (Nikolinakos 67). The second level of competitors includes product category competitors which prove to be more specific. These include basic cable, on demand internet television, satellite television, which comprises of either a dish or a direct TV and finally, video on demand such as VUDU (Cohen 78). The third category of the key competitors comprises of generic competitors such as movies, theatres, online gaming, online plays, videos and concerts. The direct competitors offer clients subscriptions to a desirable number of television channels and unlimited content such as movies. This is the case with streaming video subscriptions. Theses streaming subscriptions have proven to be primary competitors to subscription television considering they offer their clients a diverse range of content which is not limited to television shows. This is likely to make them a preference over subscription television. This has been the case in the recent past as streaming video subscriptions have registered a remarkable percentage of sales. Evidently, the likes of Netflix and Hulu have proved to be primary competitors to subscription television because of the package they offer to clients. In the case of specific competitors, the potential of basic cable television and satellite television, which do not pose subscriptions to the users, offer a measurable level of competition (Grimme 64). These are highly accessible through antennae and may prove to be a preferable choice for some users depending on their television needs. With the increasing access to the internet, a remarkable percentage of the population prefers to watch their favourable television channels online as long as they have an internet connection. With the cheap packages of internet connection, these