CEO Essay Example | Topics and Well Written Essays - 750 words

CEO - Essay Example The existence of defective products put the company at risk of defective product liability. â€Å"When a person is injured by a defective product, they may be able to sue the manufacturer or seller of that product in a defective product lawsuit† (Freeadvice, 2012). The company must take immediate action to eliminate any defective product units in the marketplace. A move that can ensure that the general public is protected is by issuing a product recall. The product recall idea will be verbally presented to the CEO and the directors during the upcoming meeting. Due to the urgency of the matter the directors will vote on the matter at the end of the meeting to implement the recall procedure immediately after the action is voted on. Allowing customers to get injured without warning them about the defects would be a socially irresponsible move. The CEO of the company should vote in favor or the recall because this measure legally protects the company against potential customer law suits. The measure also positively impacts the corporate image of the company. The recall measure is a reactive policy that serves as a quick fix to the situation. The company has a greater problem they must deal with. The company has a quality control problem. ... The company will develop a new manufacturing procedure that complies with all safety requirements to ensure the optimal quality control of the product. The customers will be notified about the product recall by notifying local news stations about the recall so that they make a public notification during their newscasts. All the customers will be called to their homes and a letter will be send as well. It is imperative for the company to properly notify the customers about defective product units. The company has to take measures to ratify the problem. The internal control audit will provide management with a serious of ideas on how to fix the problem based on properly identifying its roots. If the firm is not able to determine how to fix the problem based on the results of the internal audit the company should hire an external consultant to intervene. Assuming that the firm can develop a new manufacturing procedure on its own the firm should be able to solve their quality control pro blem internally. A control mechanism that the company will start implementing is performing a physical check of the unit prior to packaging the merchandise. The company will also extend a one year warranty on its products. The new warranty offering will be mailed to all the customers. Quality control problems are important issues that need the immediate attention of the corporate directors of an enterprise. Bad quality can tarnish the reputation of a company and it can hurt its brand value. Branding is a technique that allows companies to charge a premium price for its products and services (Kotler, 2003). The production and engineering