Leadership & Ethics for Managers Research Paper

Leadership & Ethics for Managers - Research Paper ExampleOften organizations go through with(predicate) processes that redefine the way a comp whatsoever operates. The chief administrator officer of the company has the vision and the strategic plan to interpret the organization. Companies in the 21st century do not longer seek individualism in the actions of its employees. Teamwork and cooperation arrive at be stick to a hot trend in the business world. The current approach and strategy of the CEO of the organization is to move to a team environment and to push many of the decisions to the lowest possible levels in order to contact a team based empowered organization. The most valuable resource of any organization is its people because of the ability of humans to think, communicate and use judgment (Feinberg, 2012). The CEO is facing near resistance to change from the rest of the managerial staff of the organization. It is the duty of the leader to find a gag law to the probl em. The first step towards finding an alternative solution to the dilemma is to open the lines of communication betwixt the workers and the managers of the firm. The impertinently plan that the CEO of the company wants to implement should be assessed by the entire organization. The managers should listen to the input of the workers most the proposed plan. Two concepts that many people visualize as similar, but in reality differ a lot are leading and managing. unitary of the purposes and visions of leaders is to inspire groups of people in organizations to aspire to achieve common goals (Entrepreneur, 2002). Leading involves motivating others to achieve a higher level of performance. Leadership can come from any person in an organization which implies that leadership abilities are not limited or scoop of a managerial position. Sometimes companies gain the benefit of having strong leaders among the floor employees. Good leaders have excellent communication skills and are active l isteners. Being an active listener can dish up an employee enhance his productivity and it improves a persons ability to influence, persuade, and negotiate (Mindtools, 2012). One of the key differences amid leading and managing is that managing entails complying with the basic managerial functions. Some of the basic managerial functions are planning, staffing, organizing, and controlling. Another difference between the two concepts is that managers are responsible for the actions of their subordinates. The CEO is trying to manage instead of leading this change initiative. tell apart that the CEO is using a managing approach is that the leader created a plan and provided a layout of the work complex body part that he expects the employees to follow. The managerial mandate of the CEO is to implement a team based work structure. One of the mistakes made is relying too much on managing instead of leading change. To lead change the corporate executive must convince others of the bene fits of the change instead of imposing his will and vision on others and making one-party decisions. The managers of the organization at first glance did not like the plan of the CEO. It is highly possible that the managers matt-up threatened by the change management initiative because they felt their power and control would be atrophied by the move. The CEO of the firm has to start a direct dialogue and negotiation process with the managerial staff. The use of formal meetings is a method that can be used to interchange ideas and opinions

Discussion 8 Article Example | Topics and Well Written Essays - 250 words

Discussion 8 - Article ExampleThe university philosophy promotes pagan diversity. Students from divers(prenominal) cultural backgrounds get the opportunity to meet and interact with each other. This enables the students to provide health care services to diverse groups irrespective of race or ethnicity (FIU, 2015). Moreover, the philosophy enables the students to play critical roles in overcoming the healthcare challenges of the ever-changing world. enter the workforce, students are able to work excellently in their roles and cooperate with other health professionals in providing patients with a complete variety of care.The Florida International University has developed a strategic plan to enhance student learnedness and academic excellence. The strategic plan also enhances the quality, quantity and impact of research and creative initiatives to help in solving health care problems within the society. The nurses are able to link research to local economic development in providin g quality health services to the community.The University has human and material resources that promote learning and achieving treat goals. The resources fund research and training projects that are domineering in promoting health services delivery to the society. Furthermore, the foundation evaluates the trained nurses to ensure that they deliver exceptional health care services to the

Keystone Species Essay Example | Topics and Well Written Essays - 1750 words

Keystone Species - Essay ExampleThe populations of big-cat prey including the red coati (Nasua nasua), the agouti (Dasyprocta variegata), and the paca (Agouti paca) are about ten times higher than on Cocha Cashu, Peru, where big cats still live. However, this increase may ending from natural population variability rather than the lack of jaguars and pumas. The extreme removal of herbivores and frugivorous mammals would drastically affect plant regeneration, altering tree species composition, but the effects of modest changes in densities are less clear.The sea otter (Enhydra lutris) is a keystone predator par excellence (Duggins 1980). A population of around 200,000 once thrived on the kelp beds finesse close to shore from northern Japan, through Alaska, to southern California and Mexico. In 1741, Vitus Bering, the Danish explorer, reported comprehend great numbers of sea otters on his voyage among the islands of the Bering Sea and the North Pacific Ocean. whatever furs were taken back to Russia and soon this new commodity was highly prized for coats. Hunting began. In 1857, Russia sold Alaska to the United States for $7,200,000. This price was recouped in forty years by selling sea otter pelts. In 1885 alone, 118,000 sea otter pelts were sold. By 1910, the sea otter was close to extinction, with a world-wide population of fewer than 2,000. It was hardly ever seen on the Californian coast from 1911 until 1938. The inshore marine ecosystem changed where the sea otter disappeared. Sea urchins, which were eaten by the otters, underwent a population explosion. They consumed large portions of the kelp and other seaweeds. While the otters were present, the kelp organise a luxuriant underwater forest, reaching from the sea bed, where it was anchored, to the sea surface. With no otters to keep sea-urchins in check, the kelp vanished. Stretches of the shallow ocean floor were turned into sea-urchin barrens, which were a sort of submarine desert. Happily, a few pairs of sea otters had managed to last in the outer Aleutian Islands and at a few localities along the southern Californian coast. Some of these were taken to intermediate sites in the United States and Canada where they were protected by strict measures. With a little help, the sea otters staged a comeback and the sea urchins declined. The lush kelp forest grew back and many lesser algae moved in, along with crustaceans, squids, fishes, and other organisms. Grey whales migrated closer to shore to park their young in breaks along the kelp edge while feeding on the dense concentrations of animal plankton. Keystone predators sometimes are to a greater extent effective within certain parts of their range. The sea star (Pisaster ochraceus) is a keystone predator of obdurate intertidal communities in western North America (Paine 1995). This starfish preys primarily on two mussels genus Mytilus californianus and Mytilus trossulus. A study along the central Oregon coast showed th at three distinct depredation regimes exist (Menge, B. A., and T. L. Freidenburg. 2001). Strong keystone predation occurs along wave-exposed headlands. Less strong predation by sea stars, whelks, and possibly other predators occurs in a wave-protected cove. Weak predation occurs at a wave-protected site regularly buried by sand. If keystone species do exist, how do the links within a system reign by such a

Vietnamese telecom market Essay Example for Free

Vietnamese telecom commercialize EssayIntroduction Together with breakthroughs in technology, nimble telecom has been showing great innovations and bringing enormous benefits to consumers. Vietnamese erratic telecom grocery, through only if a few decades of suppuration, has proven to be an exceedingly potential industry. With analysis from the microeconomic standpoint, I would alike to clarify some far-famed matters seen in Vietnamese wandering(a) telecom marketplace forthwith. This essay is organize in trey parts * Part I Market Overview. This part provides brief information rough development account of the market and what the situation of the market is nowa daytimes. * Part II Market Tr nullifys. This part deals with novel-fashioned movements in Vietnamese ready telecom market. * Part III Consumers assoil or Lose? The final examination part of this essay analyses the benefits and losses that consumers face as a result of recent changes in the market. interr upt I Market Overview 1. Vietnamese Mobile Telecom Market A Brief History As a developing country, Vietnam has its runny telecom market started quite late. Though the demand for mobile go arose in the beginning of the 1990s, the first mobile telecom accompany of Vietnam MobiFone did not come into operation until 1994.This division marked the foundation of Vietnamese mobile telecom market. Fol woefuling steps of MobiFone, two more company joined the market Vinaphone (1997) and Viettel Telecom (Viettel for short) (2004). How invariably, before 2000, the use of mobile phones seemed to be restricted for urban and bounteous mickle. At that cadence, only the rich could afford the cost of using mobile value. The cost for a postpaid subscription r apieceed al some VND1,000,000 and the money consumed in one minutes mobile phone call could deal out the cost of food in a day for a rural family.One of the reasons for this extremely noble cost was that the market at that time was h ighly monopolistic. Until 2000, there were only two mobile dish providers in Vietnam, MobiFone and Vinaphone both of which atomic number 18 subsidiaries of Vietnam Posts and Telecoms root word (VNPT). Most consumers were not wealthy overflowing to access mobile service, so they stuck to the use of landlines, which, in fact, were also not very popular especially in the countryside. The increment of Viettel as a mobile service provider in 2004 was one of the biggest jump in the history of Vietnamese mobile telecom market.Viettel started to provide mobile function at a shockingly low price a mobile phone user might pay as little as VND50,000/month only. This low price encouraged the quantity demanded for mobile services to addition sharply. As time goes by, the cost of using mobile phones has become cheaper and cheaper, causing the depend of mobile subscribers to soar at the end of January 2012, there were 118. 5 million mobile subscribers compared to only 0. 3 million in 200 0. The number of service providers has also increased to 7 MobiFone, Vinaphone, Viettel, S-Fone, Vietnamobile, EVN Telecom and Beeline.Over 19 grades of development, from a market exclusively for high-income consumers, the mobile telecom market has been recognised as one of the most active market in Vietnam and almost everybody, rich or poor, is capable of owning and maintaining a mobile phone. Why do service providers try to increase their number of subscribers by lowering prices and giving big promotions? The answer is, in the short run, most cost incurred by a telecom firm are fixed costs, such as costs for infrastructure and bandwidth.Average total cost, as a result, decreases as the number of subscribers increases, thus reservation large profit for the firm. Hence, firms perk up strong motivations to attract more and more people to use their services. 2. How the Market Pie Is separate Today The current mobile telecom market in Vietnam can be seen as a typical monopolistic competition. Three biggest suppliers in the market are the ones with longest histories MobiFone, Vinaphone and Viettel. All these companies are state-owned MobiFone and Vinaphone are under mark off of VNPT, while Viettel is a subsidiary of Vietnamese Military Telecom Corporation.Together they control almost the whole mobile service market. According from statistics of the Ministry of learning and Communications, in 2011, Viettel was the leading firm with a market get by of 36. 72%. MobiFone and Vinaphone stood at the second and third positions with 29. 11% and 28. 71%, respectively. In total, the three state-owned companies took up nearly 95% of the mobile service market, leaving just oer 5% for the be service providers, namely EVN Telecom, Vietnamobile, Beeline and S-Fone.The reputation of these firms is so huge that once a person starts using a mobile phone, his first thought of what providers service to use that crosses his mind would generally be one of them. Three leading firms in the market pursue different business objectives. Aiming at low-income consumers, Viettel has apply low-cost packages to meet the needs of the majority of consumers. On the contrary, MobiFone and Vinaphone focus mainly on providing high- lineament services to people with higher income.Below are the ranks in market shares and service quality of the three biggest providers of mobile services in Vietnam according to an examination conducted by Department of Information Technology and Communications Quality steering (under the Ministry of Information and Communications) in 2009 Provider Market ShareService Quality MobiFone 2 1 Vinaphone 3 2 Viettel 1 3 Overwhelmed by big firms in the market, small firms such as S-Fone, EVN Telecom, Beeline and Vietnamobile assume had to struggle to survive. Sharing only 5% of the market, these providers have been facing enormous difficulties in increasing the number of subscribers and acquire.Two of them, EVN Telecom and Beeline, are eventua lly sold to other firms. These MAs will be analysed in the following part. PART II Market burns The three leading firms in Vietnamese mobile telecom market MobiFone, Vinaphone and Viettel now possess great market big businessmans, and naturally they desire to take over the small firms in order to have more control of the market. Below are three notable events that have occurred recently in the market which would have lasting effects on its path of development in the future. 1.Viettels Acquisition of EVN Telecom EVN Telecom is a company belonging to Electricity of Vietnam Group (EVN). Joining the mobile telecom market in June 2010, after just over one year of operation, EVN Telecom faced the risk of being acquired due to poor business outcome (slow subscriber ripening, disappointing revenue, pressure on EVN to focus on its major field, etc. ) and substantial liabilities to Viettel and VNPT. Some telecom firms had the figure of acquire EVN Telecom, such as Viettel, FPT Group a nd Hanoi Telecom (the owner of Vietnamobile).After many speculations nigh what firm would take over EVN Telecom, it was officially announced that EVN Telecom was going to be sold to Viettel. However, the scholarship was not smooth right from the beginning. In November 2011, Hanoi Telecom expressed its view that Viettels skill of EVN Telecom might break Competition Law, emphasising that it would probably make Viettel a monopolistic firm in the market. Until December 2011, Government eventually agreed on Viettels plan as in this case, Viettel was barely a market leader, not a monopolistic firm. 2. Beeline Disappeared in the Market.In 2009, GTel Mobile Company, a join surmisal of GTel Global Telecom Corporation of Vietnam and VimpelCom Group of Russia, brought Beeline mobile telecom service into operation in Vietnamese market. However, after three years, VimpelCom decided to sold all of its 49% of shares in the joint venture at US$45 million to GTel in order to focus on our key markets, verbalize the Vice President of VimpelCom. Of course this is not the real answer to the question of why VimpelCom withdrew from Vietnamese market while it had not broken even, regarding its total investment of up to US$463 million.Right after its ingress in the market, Beeline conducted many discount programmes and promotions to raise the number of subscribers, such as Big Zero and Millionaires Cost Package. These policies thus lowered its ARPU to less than US$1. Moreover, its shockingly low prices cannot ease them surpass the giants in Vietnamese mobile telecom market whose brands have been set in minds of consumers though its subscriber growth was exceptional just about 15,000 new subscribers per day in 2011.The fact that Beelines profit did not support up to its VimpelComs expectation caused it to constrain Beelines operation and eventually to sell out its shares to GTel, making Beeline a completely domestic brand. Many people would doubt whether Vietnamese mobile s ervice market has become immune to foreign investment as VimpelCom has failed to make profit here while it has been extremely successful in Russian and Eastern European markets. Is the market so saturated that no new firm could possibly achieve a market share from the hands of established firms?Will VimpelComs failure warn foreign investors against entering Vietnamese telecom market although we have been a extremity of WTO for five years? 3. MobiFone and Vinaphone to be Merged March 2012 was a month of vibrancy in Vietnamese mobile telecom market when rumour had it that MobiFone and Vinaphone, two out of the three biggest service providers, would be merged as a step to restructure VNPT. MobiFone and Vinaphone have followed different development directions despite being subsidiaries of the alike(p) group, which has been an enormous waste in infrastructure.A merger of the two companies is expected to improve service quality and efficiency, thus lowering the prices charged on consum ers. This information was confirmed by VNPTs management though an official decision of Government has not yet been made for fear that this merge might violate Competition Law. If the merger of MobiFone and Vinaphone is successful, the new company will constitute almost 58% of the market, threatening the survival of other companies, especially small firms like S-Fone and Vietnamobile.Earlier in 2011, according to the regulations of Telecommunications Law an individual or organisation is not allowed to own more than 20% of shares in each of two telecom firms in operation(p) in the same telecom market VNPT stood amongst two options equitising either of MobiFone and Vinaphone or merging the two. If choosing to equitise MobiFone, VNPT even so could not own more than 20% of shares and might have to sacrifice a large cadence of profit as MobiFone contributed to over 50% of its profit while taking up only about 4% of human resources.The second option a merger would subject VNPT to v iolation of Competition Law. On the other hand, according to the Vice Head of Department of Competition Management (Ministry of Industry and Trade), market share is not the only criterion to examine VNPTs merger scheme as it whitethorn motley from year to year. Competition power, market access capacity, opportunity seizure, etc. are vital elements to be considered. The substructure of the merger, if successful, is a close supervision and control of Ministry of Industry and Trade as well up as Ministry of Information and Communications.4. What Are the Trends? Along development steps of the market are the shifts showing what its trend is. Overall, Vietnamese mobile telecom market, although service quality has been greatly improved and price never stop falling, has hardly ever been viewed as a competitive market. At first, it was a complete monopoly, and then reached the peak of competitiveness with 7 suppliers now it is getting closer and closer to an oligopoly. (For illustration p urpose only) The market now is the race between VNPT and Viettel.Nevertheless, this is a counterfeit competition as both are state-owned firms. Government ought to study this matter intensively since it has both advantages and disadvantages. If it continues to let the two compete with each other, consumers will benefit while state cash invested in them will be partly wasted due to self-competition and vice versa. PART III Consumers Gain or Lose? 1. Competition Makes Consumers Better off Most mobile phone users would agree that they are benefiting more and more from service providers policies.Ten years ago, only wealthy people could own a mobile phone and afford the use of mobile telecom service, which is a completely distinct from todays situation where mobile technology is nothing strange to most people, regardless of their income. The shift of the market from a monopoly to a more competitive one enables consumers to choose the service provider which suits them best in quality an d price. Landlines services are being outnumbered by mobile services and will probably in short become obsolete as now they cannot compete with mobile services in price, let solely in convenience, diversity and flexibility.In addition, telecom services are the only items whose prices have constantly decreased, despicable against the storm of inflation in Vietnamese economy. D2 S11 S2 D1 E1 P1 P2 E2 Q2 Q1 (For illustration purpose only) The increase of quantity supplied is greater than the increase of quantity demanded, making the equilibrium point move from E1 to E2. At E2, P2 is lower than P1 and Q2 is larger than Q1, which makes consumers better off. 2. The Trend of monopolization Would Consumers Suffer?Monopoly causes deadweight losses this is undeniably true. Though consumers have been enjoying more and more benefits from service providers at least in the past few years, we may wonder if this could last for long when it comes to the trend of monopolisation which is becoming clearer and clearer in the market. After EVN Telecom and Beeline, will there be another(prenominal) acquisition that makes another small brand disappear? Will big firms take over all the small ones to encounter the whole market?If someday there are only state-owned companies providing mobile services, will they agree with each other to raise service prices and prevent new firms from entering the market, which undoubtedly shrinks consumer surplus? Suppose that day would come, consumers may try to constrain their use of mobile services. However, the amount of reduction would be negligible since mobile services are now so necessary that the demand for them is relatively inelastic. Consumers today are richer and frequently more dependent upon mobile services than they used to be therefore, it would not be easy for them to pull down down on using mobile phones to save money.Service providers would keep earning more and more profits from consumer welfare. In general, monopolisation har ms the benefits of most people while benefiting only a small group of people. Monopolisation is a two-edged trend, so it is important to balance the benefits between suppliers and consumers. An ideal mobile service market may be one with a small number of firms, i. e. three or four, but with comparatively akin market shares. This enables infrastructure to be effectively exploited as well as market power to be evenly distributed among suppliers, reducing the probability of a monopoly arising.Conclusion There would be not enough space to discuss all factors of a market within a short essay however, I have tried to apply microeconomic theories to analyse notable features and remarkable changes in the market that have had significant influences on consumers, together with given personal evaluations and opinions about the development trend of the market. I commit that eventually I have achieved a clarification of economic principles hidden in daily-life matters such as behaviours of fi rms and consumers in the mobile telecom market in Vietnam.Due to time pressure as well as inexperience in researching and writing, my essay may contain errors and misunderstanding. I would like to receive your feedbacks and suggestions to help me improve its accuracy and quality.Reference * Gregory Mankiw, Principles of Microeconomics (5th Edition). * VnExpress. net, Development of Vietnamese Telecom Market. * CafeF. vn, Viettels Aquisition of EVN Telecom Might conk out the Law. * Tuoitre. vn, Beeline Is to Disappear. * Tienphong. vn, Merging MobiFone and Vinaphone Good and Harm. * Vcci. com. vn, Telecom Market Back to Monopoly? * National Assembly, Competition Law, 2005.

Life Transitions Counseling Essay Example for Free

Life Transitions Counseling EssayA detailed and rattling enkindle research near the problems of classifying, analyzing and header with support transitions in our spiritedness, was written by Lawrence Brammer, Ph.D., who is Professor Emeritus of pleader Education at the University of Washington in Seattle. This employment was published by the Educational Resource teaching Center. In his research L. Brammer introduces the concept of life transitions and presents the intimately common types of such transitions. After that he addresses to third theoretical models of life transitions, which be supported by tips on counseling them. And in the end of the denomination the author presents some attitudes and skills necessary for successful coping with changes and life transitions. The author defines transition as a sudden and fundamental life change, which brings certain disconnection with the past. He classifies the transitions as positive and negative (painful and tragic) in respect to forgiving reaction, as voluntary and involuntary by human factor of the cause, and as on-time and off-time transitions by expectations. Also, he defines victimizational, social and political changes among the transitions. According to this research, there are three ways of human recognition of life transitions. These approaches are based on the evolutions of other specialists in this field. The first approach was suggested by tie (1980), who offered using metaphors from classic literature when describing life transitions. Counseling approach in such case raft be focused on encouraging people to look for some meaningful metaphors when managing with their life transitions. The back up concept is called Social Interaction Model, which was created by Schlossberg (1984). This specialist offers to consider social and somebodyal characteristics of an individual when coping with life transitions, like age, maturity, sensibility to stresses, and so on According to this model, the counseling approach will concentrate on analyzing the impact of transition on the person and looking for the inner and outer resources, which would help the person to bring off with the situation. The third model is called Predictable Overlapping Stages, which was created by the author himself, using the works of Kubler-Ross, Parkes and Hopson. This model presents the development of human perception of hard life transitions, like sudden death of a close person, etc. The author states that there are some stages, which any person experiences when coping with a hard life transition. Firstly, there are initial feelings of confusion, discomfort and shock, followed by the stages of denial and fantasy, then very long parade of mood stabilization comes, which is accompanied with depressions, mood disorders, and then one or another level or convalescence comes. Counseling in this case is also focused on determination, on which stage the person is now. In the end of the research there are some concepts about coping attitude and skills, which are mostly based on the developments in psychological literature. The author states that coping with life transitions is self-initiated problem solving, which requires development of proper and satisfactory coping resource. Also, the author offers some directions, which can be effective for creating the concept of recovery when coping with life transitions. Those are creating support networks, cognitive reframing, analyzing personal stress responses, etc. This research is very constructive and useful it reveals some interesting theoretical information about view on life transitions and the ways of coping with them. The author suggests studying the problem more thoroughly, and in the conclusion he directs the readers into the most important field of studying life transitions learning more about particular human personalities, about ourselves and our surrounding. Maybe the only disadvantage of this research is the absenc e of more practical information on coping with life transitions. Other numerous researches introduce mental (acknowledging the problem, looking for some positive sides, fighting with worry and depressions, etc.) and physical (doing exercises, interacting with other people, paying attention on nutrition, etc) tips, which can be very helpful in our daily activity when managing with transitions.Besides, the majority of life transitions is connected with stresses, so coping with life transitions frequently becomes coping with stress. It is also important point, which had to receive more attention from the author of this research. But in any way, the work of Laurence Brammer is very useful, especially for students and specialists, who are interested in studying the perception of life transitions and stresses by human psychology.Bibliography Brammer, L. M. (2001). Coping with Life Transitions. Educational Resourse Information Center. ERIC Digest. ED350527. Retrieved December 1, 2005, fro m http//www.mental-health-matters.com/articles/article.php?artID=399.

Chapter 6 Video Q Essay Example for Free

Chapter 6 Video Q EssayThis film addresses business etiquette in a overlap transactionspace. Go to www. mystudentsuccesslab. com or your function website, watch this video again, and answer the following questions 1 Were Brian, John, and Joe acting appropriately at the start of the video? why or why not? No. Brian, John and Joe were not acting appropriately. They were being underbred and disrespectful while Regina was trying to meet her deadline. 2 When is it appropriate to borrow another persons desk items? It is only appropriate to borrow a coworkers item when you ask for permission. 3 Is Brian dressed appropriately? Why or why not? No, his shirt wasnt tucked in and he was dressed to day-by-day for a business environment. 4 Is it appropriate for Joe to eat his homemade smelly food in a shared work area? Why or why not? No, it was not appropriate for Joe to be eating his food in an undersigned area. Food should be consumed in the lunch room and only on break. The smell of the food could offend everyone in the office if you are eating it in a shared work area. 5 If you were the boss and walked in on this situation, what would you do?I would call all triad of them employees into my office and discuss appropriate work behavior, and explain how their disruption effect others work performance. I would also warn them that if this behavior continued disciplinary actions would be taken upon them. 6 convey you are Regina, and the next day you catch John rummaging through your desk. What should you do? I would immediately seek my supervisor. Although it would be easier to talk to him about the situation on a personal level, I wouldnt wishing any verbiage to be taken in the wrong context.

Panera Bread Company Essay Example for Free

Panera simoleons go with EssayPanera saccharide accompany is regarded as one of the largest telephoner in the United States that has specialized in the production of eat and lunch food for its consumers. Panera booty familiarity which was in the years back been referred to as An Bon Pain is describe to be producing products such as baked foods, sandwiches, soups among other food products and beverages. The partnership is describe to halt been founded in the year 1987 by Ken Rosenthan with its headquarters situated in Richmond Missouri in the USA. The company operates in divisions namely franchise segments who are licensed to read out business transactions in the name of the company and retailing operations which c everyplaces over five hundred bakery cafes that are account to be company owned and over six hundred cafes which are franchised operated in more than 30 five states. In the year 1999 it was expanded into a national restaurant. Panera lucre Company has st ruggled to survive the emergence competition and to effectively utilize its opportunities by utilizing the concept of company analysis which is very critical in innovational business world.The aim of Panera dirty money Company has always been to become a trade leader in production of foods and beverages world(a)ly by diversifying and reaching to many new grocery stores. In the year 2005, the company was ranked top forty by the Business Week in the annual list of tropical growth companies. By that year its earnings was projected at $ 38 Million with an increase of over 40% in profit. In the year 2007, Zagat rated the company to top the list of Overall Food Facilities and Popularity rankings. Panera Bread Company is further recognized for its involvement in community events such as silent auctions, runs and walks by making donations.SWOT Analysis Modern businesses are waitd with changing business milieus and Panera Bread Company is non exceptional from facing such changes wi thin their business place setting. By carrying out SWOT analysis, surround analysis is very decisive to Panera Bread Company and it is usually analyzed in two extents the extraneous environment and internal environment examination within the business perspective. Research reveals that the analysis of external environment illustrates opportunities and threats that exist in the mart for a firm that whitethorn be either present or impending.On the other hand, internal environment examination depicts the strengths and lamenesses that the business may face in the grocery place (Anthony, 1998). Strengths Strength in this context throw out be identified as that distinctive world power posed by a firm and if the company utilizes such an hazard it lav succeed and can gain competitive advantage, over its rivals in the patience. The most common strength associated with Panera Bread Company is that of be a trade leader in the food industry and particularly marketing of bread.Research indicates that Panera Bread Company is better placed than its main rivals in the market in that it has significantly acquired larger market persona which is attributed to its diversification to various countries in the world, for guinea pig it has opened many subsidiaries in Toronto, Canada. It is excessively reported that the company has a strong brand name of its products which have significantly aided the company in terms of achieving a larger market share. The other strength that the company has is that of the best marketing convey that have aided marketing of packaging solutions products to a wider range of customers (Kotler, 1996).Weakness Weakness in this context can be referred to as any dimension of a firm that possibly allow dissuade the accomplishment of set objectives by the firm and usually considered to comprise the companys resources, capabilities and assets that are not fully utilized. From the companys profile it can be noted that Panera Bread Company has weak policies, procedures and regulations that may deter the attainment of guide performance of the company in some target markets.It is also reported that recently, the employees are not motivated to work and there has been complains regarding low pay and distressing running(a) conditions among others although such reports have not been proved. The management of the company should therefore look for ways in solvent such problems that may affect adversely the performance of the employees and thus the overall performance of the company. Also the subtlety of Panera Bread Company has been under scrutiny and there has been allegation that the company is producing loaves of bread which are of poor quality, an issue that the management should look at it seriously (Anthony, 1998).Opportunities For companies to achieve the set objectives, they have to identify and ruminate events or features in the business external environment that leave behind give them an added advantage or happening of performing better than their competitors. Such an event or feature can be referred to as an opportunity because it will create more chances to the company by increasing the current proceeds through acquiring a significant market share. Panera Bread Company has opportunities that if utilized will be of great put on to the firm because it will lead to exploring and reaching to more new markets.Research indicates that there is greater inquire for bread products in Africa and the management of Panera Bread Company should open subsidiaries in some of those countries after conservatively analyzing the situational analysis in those potential markets. Since Panera Bread Company is among the market leaders in bakery industry it is perceived to be having a well developed financial foundation and thus does not face any liquidity or cash flow problems. It is for this reason that the company should explore new markets and can compete across the entire market without fearing that its compet itors can outdo them financially.However, before competing Panera Bread Company should carry out cost benefit analysis in ordain to debar unnecessary expenditure (Brandenburger and Nalebuff, 1995). menace In business context, a threat is regarded as an event which if not taken care of it may possibly deter the accomplishment of companys goals e. g. customers declining income and competition among other events deemed to causing danger to the operations of the business. Panera Bread Company is basically faced with intense competition in bread and beverages products since many firms have opted to join the market because it is considered profitable.In fact, in some market segments particularly in Canada there has been a significant drop in terms of the companys market share because new firms has entered the industry. globalisation concept has brought about new inventions and Panera Bread Company is faced with the task of coping with such innovations, for example the task of trainin g and development programs to educate the employees on new technologies might be costly and punishing to acquire such as the use of on-line marketing techniques and networking facilities (Anthony, 1998).Competitive Strategy According to research, Panera Bread Company has embarked on identification of markets that bread products and beverages can do best and it is through this that the company has exchange a lot in the target areas. This strategy is normally referred to as segmentation where the company has avoided competing merely across the entire food industry but instead targeting certain markets i. e. bread and some beverages markets. securities industry segmentation will be an ideal situation for Panera Bread Company since competing across the entire market is expensive and considered to entail a lot of risks that the firm cannot sustain for example unfair competition by its rivals in the market (Bagley and Savage, 2006). This will involve Panera Bread Company marketing staf f subdividing the existing market into different subsets of clientele where each division may be chosen as an intended market to be explored with a different marketing mix strategy.In essence, target marketing strategy will involve market segmentation which Panera Bread Company will have to find it on the reference book that any segment comprises of potential buyers of bread products and beverages with diverse need and dissimilar buying behavior. After conservatively developing and subdividing the entire market to segments or the target markets, Panera Bread Company should then position itself on how to carry out the marketing activities in order to meet the overall objective of the corporation.Under this spot will imply to the formation of limits for bread products and beverages in the minds of the intended market in relation to the rivalry faced. Positioning of any firm including Panera Bread Company is very essential since it forms the foundation of all the converse of the c ompany that comprise the following branding, publicity, advertising and packaging among other strategies. Therefore it will be judicious for Panera Bread Company to create a single unique position which will operate as a guide for marketing communications involved thus will aid in transmittance of steady image (Cullen and Parboteeah, 2005).HR and its Importance Since the mission statement of Panera Bread Company is clear, that it aims at macrocosm the market leader of producing bread products and some beverages not only locally but globally it should lend oneself its marketing strategies particularly in the identified target markets. Implementation is putting in to action whatsoever plan or strategy that the management had formulated and therefore human resource is the most important asset in this stage. Research indicates that any company must motivate and provide clear heed to its human resource in order to attain its objectives.Therefore, Panera Bread Company should clearl y identify the require of its employees and try to meet them in order to give them an ample opportunity to serve diligently and be dedicated to the company. By offering a competitive package and offering performance contracts to the employees ensures that they perform to the fullest because they will be highly motivated to work. Good leadership and management skills will be essential to Panera Bread Companys management staff in order to command respect from the employees (Hilltop and Sparrow, 1994).Recommendations Panera Bread Company should note that nowadays, it is possible to use e-business through the internet for distribution purposes especially when dealing with international businesses. digital innovations coupled with rapid growth in new technologies are changing the way distribution bring for companies and Panera Bread Company is able to use such hi-tech communication channels to monitor progresses in the market places not only in USA but globally.The company should furth er utilize modern entry market modes which such as Foreign direct Investments and licensing in order to build long markets in its target markets. It will be possible to also adopt joint ventures which will touch possible for Panera Bread Company to gather enough market information quickly and familiarize itself with the laws, regulations and needs of the customers in the target market (Grant, 2005). ConclusionPanera Bread Company is among the current market leaders in the food industry and therefore stands a better chance of attaining a significant market share as a result of the brand name of its bread products and beverages that are regarded to be of high quality. all business including Panera Bread Company is faced with challenges and it has to fully adhere to market regulations in order to avoid unfair competition. The concept of globalization cannot be written off either since many firms including Panera Bread Company has diversified to various markets and there are threats and opportunities associated with such globalization.Therefore the company should formulate strategies that are considered global in nature in order to meet the current expectations of the customers in the target customers. Such strategies equivalent build, harvest or divest should be considered by the Panera Bread Company when assessing the performance of its products in its target markets. Management functions of planning, directing, leading and controlling should be adhered to by the management of Panera Bread Company in order to significantly improve the operations of the company by achieving the required targets (Kotler, 1996)