Panera Bread Company Essay Example for Free

Panera simoleons go with EssayPanera saccharide accompany is regarded as one of the largest telephoner in the United States that has specialized in the production of eat and lunch food for its consumers. Panera booty familiarity which was in the years back been referred to as An Bon Pain is describe to be producing products such as baked foods, sandwiches, soups among other food products and beverages. The partnership is describe to halt been founded in the year 1987 by Ken Rosenthan with its headquarters situated in Richmond Missouri in the USA. The company operates in divisions namely franchise segments who are licensed to read out business transactions in the name of the company and retailing operations which c everyplaces over five hundred bakery cafes that are account to be company owned and over six hundred cafes which are franchised operated in more than 30 five states. In the year 1999 it was expanded into a national restaurant. Panera lucre Company has st ruggled to survive the emergence competition and to effectively utilize its opportunities by utilizing the concept of company analysis which is very critical in innovational business world.The aim of Panera dirty money Company has always been to become a trade leader in production of foods and beverages world(a)ly by diversifying and reaching to many new grocery stores. In the year 2005, the company was ranked top forty by the Business Week in the annual list of tropical growth companies. By that year its earnings was projected at $ 38 Million with an increase of over 40% in profit. In the year 2007, Zagat rated the company to top the list of Overall Food Facilities and Popularity rankings. Panera Bread Company is further recognized for its involvement in community events such as silent auctions, runs and walks by making donations.SWOT Analysis Modern businesses are waitd with changing business milieus and Panera Bread Company is non exceptional from facing such changes wi thin their business place setting. By carrying out SWOT analysis, surround analysis is very decisive to Panera Bread Company and it is usually analyzed in two extents the extraneous environment and internal environment examination within the business perspective. Research reveals that the analysis of external environment illustrates opportunities and threats that exist in the mart for a firm that whitethorn be either present or impending.On the other hand, internal environment examination depicts the strengths and lamenesses that the business may face in the grocery place (Anthony, 1998). Strengths Strength in this context throw out be identified as that distinctive world power posed by a firm and if the company utilizes such an hazard it lav succeed and can gain competitive advantage, over its rivals in the patience. The most common strength associated with Panera Bread Company is that of be a trade leader in the food industry and particularly marketing of bread.Research indicates that Panera Bread Company is better placed than its main rivals in the market in that it has significantly acquired larger market persona which is attributed to its diversification to various countries in the world, for guinea pig it has opened many subsidiaries in Toronto, Canada. It is excessively reported that the company has a strong brand name of its products which have significantly aided the company in terms of achieving a larger market share. The other strength that the company has is that of the best marketing convey that have aided marketing of packaging solutions products to a wider range of customers (Kotler, 1996).Weakness Weakness in this context can be referred to as any dimension of a firm that possibly allow dissuade the accomplishment of set objectives by the firm and usually considered to comprise the companys resources, capabilities and assets that are not fully utilized. From the companys profile it can be noted that Panera Bread Company has weak policies, procedures and regulations that may deter the attainment of guide performance of the company in some target markets.It is also reported that recently, the employees are not motivated to work and there has been complains regarding low pay and distressing running(a) conditions among others although such reports have not been proved. The management of the company should therefore look for ways in solvent such problems that may affect adversely the performance of the employees and thus the overall performance of the company. Also the subtlety of Panera Bread Company has been under scrutiny and there has been allegation that the company is producing loaves of bread which are of poor quality, an issue that the management should look at it seriously (Anthony, 1998).Opportunities For companies to achieve the set objectives, they have to identify and ruminate events or features in the business external environment that leave behind give them an added advantage or happening of performing better than their competitors. Such an event or feature can be referred to as an opportunity because it will create more chances to the company by increasing the current proceeds through acquiring a significant market share. Panera Bread Company has opportunities that if utilized will be of great put on to the firm because it will lead to exploring and reaching to more new markets.Research indicates that there is greater inquire for bread products in Africa and the management of Panera Bread Company should open subsidiaries in some of those countries after conservatively analyzing the situational analysis in those potential markets. Since Panera Bread Company is among the market leaders in bakery industry it is perceived to be having a well developed financial foundation and thus does not face any liquidity or cash flow problems. It is for this reason that the company should explore new markets and can compete across the entire market without fearing that its compet itors can outdo them financially.However, before competing Panera Bread Company should carry out cost benefit analysis in ordain to debar unnecessary expenditure (Brandenburger and Nalebuff, 1995). menace In business context, a threat is regarded as an event which if not taken care of it may possibly deter the accomplishment of companys goals e. g. customers declining income and competition among other events deemed to causing danger to the operations of the business. Panera Bread Company is basically faced with intense competition in bread and beverages products since many firms have opted to join the market because it is considered profitable.In fact, in some market segments particularly in Canada there has been a significant drop in terms of the companys market share because new firms has entered the industry. globalisation concept has brought about new inventions and Panera Bread Company is faced with the task of coping with such innovations, for example the task of trainin g and development programs to educate the employees on new technologies might be costly and punishing to acquire such as the use of on-line marketing techniques and networking facilities (Anthony, 1998).Competitive Strategy According to research, Panera Bread Company has embarked on identification of markets that bread products and beverages can do best and it is through this that the company has exchange a lot in the target areas. This strategy is normally referred to as segmentation where the company has avoided competing merely across the entire food industry but instead targeting certain markets i. e. bread and some beverages markets. securities industry segmentation will be an ideal situation for Panera Bread Company since competing across the entire market is expensive and considered to entail a lot of risks that the firm cannot sustain for example unfair competition by its rivals in the market (Bagley and Savage, 2006). This will involve Panera Bread Company marketing staf f subdividing the existing market into different subsets of clientele where each division may be chosen as an intended market to be explored with a different marketing mix strategy.In essence, target marketing strategy will involve market segmentation which Panera Bread Company will have to find it on the reference book that any segment comprises of potential buyers of bread products and beverages with diverse need and dissimilar buying behavior. After conservatively developing and subdividing the entire market to segments or the target markets, Panera Bread Company should then position itself on how to carry out the marketing activities in order to meet the overall objective of the corporation.Under this spot will imply to the formation of limits for bread products and beverages in the minds of the intended market in relation to the rivalry faced. Positioning of any firm including Panera Bread Company is very essential since it forms the foundation of all the converse of the c ompany that comprise the following branding, publicity, advertising and packaging among other strategies. Therefore it will be judicious for Panera Bread Company to create a single unique position which will operate as a guide for marketing communications involved thus will aid in transmittance of steady image (Cullen and Parboteeah, 2005).HR and its Importance Since the mission statement of Panera Bread Company is clear, that it aims at macrocosm the market leader of producing bread products and some beverages not only locally but globally it should lend oneself its marketing strategies particularly in the identified target markets. Implementation is putting in to action whatsoever plan or strategy that the management had formulated and therefore human resource is the most important asset in this stage. Research indicates that any company must motivate and provide clear heed to its human resource in order to attain its objectives.Therefore, Panera Bread Company should clearl y identify the require of its employees and try to meet them in order to give them an ample opportunity to serve diligently and be dedicated to the company. By offering a competitive package and offering performance contracts to the employees ensures that they perform to the fullest because they will be highly motivated to work. Good leadership and management skills will be essential to Panera Bread Companys management staff in order to command respect from the employees (Hilltop and Sparrow, 1994).Recommendations Panera Bread Company should note that nowadays, it is possible to use e-business through the internet for distribution purposes especially when dealing with international businesses. digital innovations coupled with rapid growth in new technologies are changing the way distribution bring for companies and Panera Bread Company is able to use such hi-tech communication channels to monitor progresses in the market places not only in USA but globally.The company should furth er utilize modern entry market modes which such as Foreign direct Investments and licensing in order to build long markets in its target markets. It will be possible to also adopt joint ventures which will touch possible for Panera Bread Company to gather enough market information quickly and familiarize itself with the laws, regulations and needs of the customers in the target market (Grant, 2005). ConclusionPanera Bread Company is among the current market leaders in the food industry and therefore stands a better chance of attaining a significant market share as a result of the brand name of its bread products and beverages that are regarded to be of high quality. all business including Panera Bread Company is faced with challenges and it has to fully adhere to market regulations in order to avoid unfair competition. The concept of globalization cannot be written off either since many firms including Panera Bread Company has diversified to various markets and there are threats and opportunities associated with such globalization.Therefore the company should formulate strategies that are considered global in nature in order to meet the current expectations of the customers in the target customers. Such strategies equivalent build, harvest or divest should be considered by the Panera Bread Company when assessing the performance of its products in its target markets. Management functions of planning, directing, leading and controlling should be adhered to by the management of Panera Bread Company in order to significantly improve the operations of the company by achieving the required targets (Kotler, 1996)