Woolworths Overview Of The Company Marketing Essay

Woolworths Overview Of The Company selling EssayIts core business focus is the provision of retail and fiscal services to upper and middle income groups main(prenominal)ly in atomic number 16 Africa except also in Africa, Australia and New Zealand.This includes men, women and kids.Who argon the competitors in the market? otherwise retailers selling aliment (butchers, bakers, convenience stores, etc. excludes takeaway food for thought and restaurants) quite a little merchants (including discount department stores department stores)Size of the companyWoolworths Holdings Limited is an coronation holding company and hotshot of the top 100 companies listed on the Johannesburg Securities veerShares in Woolworths 52% of marketEmployees24,649Stores637TurnoverR 25.582bn p/aMarket share 9%-10%VisionWoolworths vision is to provide grapheme products and services to its customers exclusively the beat through worth strategies, fresh food strategies and human resource strategies. Wool worths main strategies are to addition efficiency and be cost effective.MissionWoolworths mission statement and main outline is to gear to customers the right obtain experience each and e genuinely time.GoalsSustain competent offset within the context of the changing social and environmental needsWoolworths margeinal is to work harder to drive social development poverty drives environmental end and that in turn creates more poverty. To help alleviate poverty, we need to hit the roof the existing initiatives of the Woolworths Trust and link with the transformational goals to drive enterprise development.The third anteriority relates to Woolworths impact on the environment, in particular the issue of diminishing biodiversity.The after part priority addresses climate change directly by focusing on reducing Woolworths carbon footprint. Woolworths recognizes climate change as an issue requiring imperative action if the risk of serious damage to global prosperity and hostage is to be avoided.StrategyThe strategic intent considers four areas of focus the customers, operations, and the people. Woolworths main dodge is to join on efficiency and be cost effective. Under this system thither are different strategies that the company uses such as price strategies, fresh food strategies and human resource strategies/growth strategy. uncertainty 2What would you change? What parts of the strategy? broken in price Strategy ( exalted gear grapheme vs. deplorable price) I would change the current pricing structure as it gives negative perception about the tonicity of their products. For consumers to believe that they offer broad(prenominal) quality, price must be slightly more than usual as it creates a value-add considering the input cost. harvest-tide Strategy ( full-blooded fundamental foods) I would increase the percentage of organic food in the stores to increase/promote hale eating. growth strategy (entering new markets) The stores are currently s ituated in elevated economic areas. I would therefore introduce Woolworths into pathetic to metier income earners in different locations.Why would you change it? (What internal/external forces?)Low price Strategy ( luxuriously quality vs. low price) Because the input (fixed variable) costs take up to be considered in order for the value added to be fairly presented so that the company can also see a good profit depending on the area of location. E.g. a Woolworths store in Cape townspeople allow for differ in prices to a Woolworths store in Mitchells Plain.Product Strategy (healthy organic foods) When a big amount of customers consume a lot more of organic products, the will relate to Woolworths as the healthy alternative. addition strategy (entering new markets) This will give everyone the same tell onping experience and affording them a venture not to travel too far-off for shopping.Safety strategy When this is implemented in families, it can have a multiplying effect a nd reach a lot of people within a short period.Financial Services (credit separate personal loans) Both card allow customers to earn W points. Therefore, it is not necessary to have card instead of one.One stop shop (sells a form of things) I would focus only on one or two offerings as too galore(postnominal) products create confusion regarding the real product offering.QUESTION 3How would you change it?Low price Strategy (high quality vs. low price) I would push the price a bit higher because the high quality does not match the price. I would include all costs, ameliorate packaging and set a higher mark-up.Product Strategy (healthy organic foods) I would get more suppliers of organic food on come along and attract more healthy-conscious customers as wellhead create more cognisance on healthy eating and how it impact on effective leadership.development strategy (entering new markets) I would introduce more Woolworths stores in average income areas first. Then, I would r oll it out to low income areas (townships) such as Khayelitsha.AdvantagesMy strategy achievement in terms of company goalsLow price strategy one of Woolworths main strategies is to increase efficiency and be cost effective. The advantages of our strategy, the high price high quality strategy, would allow the quality of Woolworths goods to be high all the time. There will be less costs passing into the research and implementation of many of the many strategies for Woolworths, to allow for the high quality low price strategy. It will also be less time consuming for Woolworths and Woolworths is cognize in the past for having high prices. People simmer down have the perception of Woolworths having high prices.Product Strategy Because they have allowed for these high prices they are also able to increase the percentage of organic foods. This is patently good for healthy eating habits and maybe in the long term decreasing the unhealthy eating disease rate in South Africa. Woolworths c an also create healthy eating plans for individuals to increase buyers for the company.Growth strategy (entering new markets) the advantage of this would be to increase the Woolworths clientele. This would allow for many other buyers to experience the Woolworths experience.Safety strategy The advantages of this would be promoting the good morals of the Woolworths Company.Financial Services the advantage of merging the visa and the difference cards would allow for efficiency when coming to the till at a Woolworths store. You will be able to have the choice on which transaction you would alike to use. This will allow for more customers to get involved with both choices. Having one Woolworths card with both options is better than having two cards.One stop shop The advantages of having all these products is that it caters for all needs. This also allows the company to use a variety of promotion techniques to get through to their customers.DisadvantagesLow price strategy At the moment times are tough and people are withal suffering from the last recession. To increase the prices could make the company have a bad name. The main reason they decrease the price is to give everyone the chance to have the Woolworths experience and be in the same level as their competitors offering goods at better quality. So increasing the price could crest the customers away although a slight increase usage really extend to the customer too much because of the quality of their products.Product strategy be of these organic goods are expensive and the company is already trying very hard to keep high quality goods at low prices.Growth Strategy Woolworths prices are higher than the usual Shoprite. Many people in low earning areas tend to go to Shoprite but there quality of food is not as good as Woolworths. People in low income areas are not really interested in quality and they are more interested in price. I feel it is a prejudice to put a Woolworths store in low income areas beca use they will not make enough money to keep the store going. Maybe they could increase the amount of stores in the medium earning areas but still this would be a far reached goal to bring it in the low earning areas. The price of the goods is yet too high.Safety strategy Because this is seen as part of work. Most workers wont want to waste their time extending this technique to their families. It will be seen as extra work to be done.Financial services this will be time consuming for the company and there will be costs involved to implement this strategy.One stop shop Woolworths has already do itself known for having all these products but some products are more known to their customers then others. Woolworths needs to have their other products, like homeware, better promoted. Having all these products is the store can be costly. People will rather take aim to go to Mr. Price home than to buy homeware appliances at Woolworths. Woolworths needs to uphold their market in there oth er products or they will be losing profits.ConclusionWoolworths strategy works very well. It works so well that I feel these small changes wont make much of a difference because they know what they have and they know where they are in the market. They were able to change their strategy over the years and even by doing so it has made them even more successful. This is the reason I feel there strategy is well implemented.QUESTION 4